What about Marketing?

Dental Marketing: Why It’s Getting Big

This is a guest post by Yodle, a leader in local online advertising, the fastest growing locally based online media company in the U.S. (according to Borrell Associates), and co-author of the recently published Local Online Advertising for Dummies.

What challenges do dentists face in the age of Internet advertising?

Dentists are aware that a huge portion of their potential clients are looking online on search engines like Google, when searching for services like theirs. In fact, 82% of US consumers are now searching online to find local services. The challenge for dentists is to attract the right audience and turn them into clients. This of course is easier said than done.

Online marketing has evolved over the years, and it’s gotten more and more competitive and sophisticated from a execution standpoint. Today, there are different channels within online marketing that a dentist can use to attract new clients or better service its existing client base, including Search Engine Optimization, Pay per Click marketing, Email Marketing, Social Media Marketing, Mobile Advertising among others. With so many available channels and each needing a different caliber set, it just makes the task tougher.

A dentist can choose to run his online marketing campaigns himself or choose a company to do it for him. If you decide to do it yourself, we suggest using some helpful tools and information, easily available online. Feel free to use some tools listed below. Not to say that online marketing is an easy task even after all that information and help being available. We honestly recommend dentists spend their time doing what they do best, servicing their clients and leave the task of acquiring new patients to the marketing experts for most effective results.

Dental Marketing Resource

Dentists looking to take advantage of the opportunity that online advertising presents can visit the Yodle Dental Marketing website and read the dental marketing blog, which specifically covers the issues dentists face in online advertising. Past topics have included the importance of employing a sales-savvy receptionist, website conversion rates, and how to effectively advertise online for emergency services. Other helpful tools include a patient search calculator to learn how many searches for dentist are being conducted in any zip code, and a downloadable guide on the top 5 most common marketing mistakes.

Happy marketing, dentists!